Part A: Principles and Functions of Management
Unit I: Nature and Significance of Management
- Management – concept, objectives and importance
- Management as Science, Art and Profession
- Levels of management
- Management functions – planning, organising, staffing, directing and controlling
- Coordination – concept, characteristics and importance
Unit 2: Principles of Management
- Principles of Management – concept, nature and significance
- Fayol’s principles of management
- Taylor’s Scientific Management – principles and techniques
Unit 3: Management and Business Environment
- Business Environment – concept and importance
- Dimensions of Business Environment – Economic, Social, Technological, Political and Legal
- Impact of Government policy changes on business with special reference to liberalization, privatization and globalisation in India.
Unit 4: Planning
- Concept, importance and limitations
- Planning process
- Single use and Standing Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme.
Unit 5: Organising
- Concept and importance.
- Organizing Process.
- Structure of organization – functional and divisional.
- Formal and informal organization.
- Delegation: concept, elements and importance.
- Decentralization: concept and importance.
Unit 6: Staffing
- Concept and importance of staffing
- Staffing as a part of Human Resource Management
- Staffing process: Recruitment – sources; Selection – process
- Training and Development – Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.
Unit 7: Directing
- Concept and importance
- Elements of Directing: – Supervision – concept, functions of a supervisor.; – Motivation – Concept, Maslow’s hierarchy of needs; Financial and non-financial incentives.; – Leadership – concept, styles – authoritative, democratic and laissen faire.; – Communication – concept, formal and informal communication; barriers to effective; communication, how to overcome the barriers.
Unit 8: Controlling
- Concept, nature and importance
- Relationship between planning and controlling
- Steps in the process of control
Part B: Business Finance and Marketing
Unit 9: Financial Management
- Concept and objectives of financial management.
- Financial decisions : investment, financing and dividend and factors affecting.
- Financial planning – concept and importance.
- Capital Structure – concept and factors affecting.
- Fixed and Working Capital – concept and factors affecting their requirements.
Unit 10: Financial Markets
- Financial Markets: concept and types.
- Money market and its instruments.
- Capital market and its types (primary and secondary).
- Stock Exchange – functions and training procedure. Depository Services and D’mat Account.
- Securities and Exchange Board of India (SEBI) – objectives and functions.
Unit 11: Marketing Management
- Marketing – concept and functions.
- Marketing management philosophies.
- Marketing Mix – concept
- Product – concept, branding, labeling and packaging. Price – factors determining price.
- Physical distribution- concept, channels of distribution: types, choice of channels.
- Promotion -concept and elements; advertising- concept, role, objections against advertising, personal selling – concept and qualities of a good salesman, sales promotion – concept and techniques, public relations – concept and role.
Unit 12: Consumer Protection
- Concept and importance of consumer protection.
- Consumer Protection Act 1986
- – Meaning of consumer and consumer protection.
- – Rights and responsibilities of consumers
- – Who can file a complaint and against whom?
- – Redressal machinery.
- – Remedies available.
- Consumer awareness – Role of consumer organizations and Non-Governmental Organizations (NGOs).